Cheetah Engagement
Data Platform

Personalize all your marketing channels at scale with Cheetah Engagement Data Platform — the data foundation for all our customer engagement solutions.

Take control of your data

Cheetah Digital Engagement Data Platform goes beyond the traditional CDP. We provide real-time data collection, unification, segmentation, and insights — while enabling personalized cross-channel communications, customer experiences, and loyalty programs all from one easy-to-use platform. Purpose-built to drive customer engagement, our platform enables end-to-end customer lifecycle management, driving revenue and customer lifetime value.

Data collection
Built on innovative big data technology, the platform ingests and consolidates batch and streaming data and stores billions of real-time events, transactions, and profile updates — no matter what data source they might live in, without storage limits or expiration dates.
Data activation
All your customer-level, real-time, and historical marketing data is aggregated in one place — no matter where it originates. You can seamlessly activate this data across channels via Cheetah Experiences, Cheetah Messaging, Cheetah Loyalty, or in your existing marketing stack.
Single customer view
Our platform creates a single source of truth for each of your customers, compiling all their data in one view and giving a clear snapshot of who they are, what they want, and how to build a lasting connection with them. With a single customer view, you will know your customers better and be able to tailor experiences to them.
Analytics & reporting
The platform has sophisticated, customizable reports and dashboards. Analyze data on campaign performance, operational activity, and/or customer behavior to gain new insights across channels and solutions and readily turn these insights into actionable campaigns.
Smart triggers
Enable seamless triggered actions based on any customer activity, machine learning insights, predictions, and derived context. These triggered interactions can be anything from deploying a personalized email to rewarding loyalty points to delivering a custom experience, communication, or offer — all based on your customers’ preferences.
AI & machine learning
The right technology will make it easy to know your customers both in the moment and in the future. Access the powerful machine learning capabilities you need to predict customer behaviors, develop customer segments, and deliver the most relevant offers — all with our powerful data management engine.
Data orchestration
We make it easy to exchange data between your internal systems, advertising platforms, and partner ecosystems. We support imports and exports, and enable data transformation without IT involvement.
Data-driven messaging
The platform can rapidly import external data sources and lists. Simply load data into the platform and execute campaigns in a couple of clicks. Incorporate dynamic content, A/B/N tests, and update audiences over time with new data points.
Integration APIs
Our robust suite of APIs can programmatically access, update, and query all data within the platform. Connect to and support data activation to any system you may have, ensuring all your data is centrally located. Every aspect of the platform, including APIs, are optimized for performance and reduced latency, achieving real-time transactional data access.

Cheetah Engagement Data Platform enables personalization in the industry’s most comprehensive suite of marketing and loyalty solutions at enterprise scale.


Data security is our top priority

As the foundational platform for all Cheetah Digital solutions, Cheetah Engagement Data Platform safeguards customer and company information through industry-leading data encryption and strict internal and external security standards and best practices. We comply with SOC 2 Type 2 and EU General Data Protection Standards.  


Is data driving your marketing?

As the data platform layer of our Customer Engagement Suite (CES), Cheetah Engagement Data Platform generates a single customer view for use in all Cheetah Digital solutions. Built to be fully integrated, the Cheetah Digital CES is the only solution in the market that can deliver end-to-end personalized experiences for the first-party marketer. We empower marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies, all underpinned by a marketing-led data platform that can scale to enterprise brands' constantly changing needs.