Marketers and the Social Media Quagmire
Social media is all over the news right now, and for good reason. Movements like #StopHateForProfit caused brands such as The North Face, Patagonia, Verizon, and dozens more to pull all advertising dollars from social media platforms overnight. Cheetah Digital stands with these brands and our clients such as Starbucks and Vans, by pulling all advertising from Facebook and Instagram.
But this is just part of the story. Watch as Richard and Tim break down how brands have been part of the social media quagmire, reveal some key stats in Forrester's recent report "It's OK to Break Up with Social Media" while also discussing what the "Trust Economy" should look like. You'll also learn why it's more important than ever to start owning your audience by collecting and activating zero-party data at scale. There's so much to unpack in this 38-minute podcast.
Be sure to download a courtesy copy of the full Forrester report for yourself and review your metrics to see if your ad dollars would be better spent elsewhere.